Have you tried our new SMS notifications feature? That’s right, you now have a choice of email and SMS notifications as well as mass broadcasts in your favourite practice management system! Here’s a few tips on how to Enable and Configure Notifications so you can start using them right away.
SMS and email notifications help healthcare facilities improve patient attendance, promote services, and share announcements. With this feature, your patients will be reminded about their appointments and you can easily keep them updated on promotions and specials.
While SMS and email notification templates in Universal Office can be modified to suit your form of communication with patients, we want to focus on the marketing side (like, How to Launch a Successful Email Marketing Campaign).
Before we start, there is one important question to ask. Do your patients expect to receive email and SMS marketing campaigns from your facility? If not, you will want to educate them on the value of this service and set their expectations. If they do, let’s get started!
We’ve put together several ideas for your marketing campaigns:
Recall Reminder
Hi [PATIENT NAME],
Long time no see! Our records show that you are due for [ACTIVITY NAME] appointment. Please call us to schedule.
[FACILITY NAME]
[PHONE NUMBER]
TIP: The Active Patients without Future Appointments report – available in our Template Library – will help you generate a list of active patients who don’t have scheduled appointments after a specified date.
Holiday Special
Hey [PATIENT NAME],
Happy upcoming Canada Day! Be sure to book your appointment during Canada Day week and receive [DISCOUNT] off any services rendered when you wear Canadian attire.
[FACILITY NAME]
[PHONE NUMBER]
Check our blog for tips on how to grow your practice over the holidays.
Referral Special
Hey [PATIENT NAME],
Did you hear about our “Refer a Friend” program? Call [PHONE NUMBER] to book an appointment for you and your friend or family member. Once both appointments are complete, each of you will receive [DISCOUNT] off any provided services!
[FACILITY NAME]
TIP: Follow-up emails will help healthcare facilities engage new patients.
Treat Yourself Special
[PATIENT NAME],
Don’t let the weather wear you down! Treat yourself at [FACILITY NAME] to [ACTIVITY NAME] for only [PRICE] from [DATE] to [DATE]. Call [PHONE NUMBER] to book your appointment.
Fun Special
[PATIENT NAME],
Pssst, can you keep a secret? [FACILITY NAME] gives [DISCOUNT] off any treatments booked for [DATES] with the secret code: [CODE]. Call [PHONE NUMBER] to take advantage of this offer.
Event Special
Hey [PATIENT NAME],
We are thrilled to share that we now offer [ACTIVITY NAME] services at [FACILITY NAME]! Stop by at [FACILITY ADDRESS] on [DATE] to meet our new team members and to receive a free [ACTIVITY NAME] group training from them (and to enjoy homemade cookies!). We’ll see you soon!
[FACILITY NAME]
[PHONE NUMBER]
Happy Hour Special
Hi [PATIENT NAME],
Schedule your appointment for [TIME] Monday – Friday and receive a Happy Hour [AMOUNT] discount. Call at [PHONE NUMBER] today to book your appointment.
[FACILITY NAME]
These marketing campaigns are a great way to express gratitude to your patients, and to reconnect with them with exclusive offers and a personal touch.
In the comments below, we would love to hear what marketing strategies work for you!
